EXECUTIVE LEADERSHIP TEAM
DAVID RACHAL III, MBA
CHIEF EXECUTIVE OFFICER/FOUNDER
David Rachal III, MBA-HealthcareAdministration, EIM, FMSC, TSAC-F, AFAA/NASM-Educator. During David’s 20 year career in health and fitness, he has earned a reputation for innovative strategies and success as a Certified/Licensed Recreational Therapist, Fitness Director (Ballys, Golds Gym, Crunch Fitness), and CEO and founder of HEALTHEFIT.
David’s contributions to the fitness industry also include training hundreds of private clients to success and educating over 1,000 trainers as a Fitness Presenter/Speaker and Certification Specialist with nationally recognized organizations including the Exercise Science Alliance, Aerobics and Fitness Association of America, and National Academy of Sports Medicine. David’s talents at staff recruitment & development makes him a sought after expert for private and commercial gyms. On the other hand, his military-like focus coupled with a genuine personality makes a natural with relationship building, training, and commanding the role of CEO.
TIMOTHY CROOKS, BS
DIRECTOR OF HIGHER EDUCATION RELATIONS
Tim Crooks, B.S. in Kinesiology and Exercise Science from James Madison University with a concentration in Physical Therapy, Certified Cognitive Behavioral Therapy Specialist, ACSM CPT, ACSM Exercise is Medicine Credential. Tim's 10+ year career in health, fitness, and psychology has given him strategic systems and resources to facilitate beneficial relationships in the medical fitness industry.
Tim's belief in using medical fitness and lifestyle medicine as an essential component of value based healthcare gives him an edge in communicating a strategic balance between quality healthcare and profitability for providers and payers.
VP OF DEVELOPMENT
Terrell is a strategic team oriented, and enthusiastic professional with exceptional knowledge in medical sales, and equipment management. He possess outstanding background across hospital and outpatient environment in overseeing modalities of rehabilitation-physical therapy, electrotherapy, and therapeutic ultrasound; as well as Iontophoresis and Isokinetic Testing Equipment. Through his career he has demonstrated mastery in sales techniques, strategies for building strong client base, and systems that foster customer satisfaction. He has led cross-functional teams that collaborate as focused units to achieve aggressive business goals and drive the evolution of concepts into achievable business strategies. Lastly, Terrell continues to demonstrate excellence as an articulate communicator with the drive and persistence to develop the skills needed in increasing operational efficiency and strategizing on short- and long-term goals with market expansion.
DR. DAVID BROWN
VP OF OPERATIONS
Dr. David Brown has more than 25 years of experience in the exercise and sport related fields, using innovative techniques and evidence-based protocol to develop and implement training programs and educational materials for a wide array of clients. He is a court recognized Subject Matter Expert in Wellness and Physical Fitness for Arizona Peace Officers and Standards Board where he regularly consults on fitness professional’s best practice liability cases. Also, he has achieved the International Olympic Weightlifting Coach level for United States Weightlifting and was the weightlifting team leader and coach for the history making 2018 Youth Olympic Games in Buenos Aires.
Dr. Brown has also long been a business coach, confidante, and mentor. David has a wealth of experience having been a CEO who survived being in the trenches for all levels of business development. Dr. Brown is the creator of the Seven Competencies of Performance Science. Brown is one of an exclusive club of being a Master Growth Curve Specialists with expertise in the James Fischer Growth Curve Model.
Dr. Brown earned his Doctor of Health Sciences at A. T. Still University, received his Master of Science degree from A.T. Still University in the field of Human Movement (Kinesiology), with a specialization in Sports Performance and Corrective Exercise, bachelor’s degree in Education from Northern Arizona University, and Executive Certificate in Business Administration from the University of Notre Dame. David has held numerous certifications such as Master Cooper Fitness Instructor, Medical Exercise Specialist, Medical Exercise Program Director, to name a few. and taught the Physical Fitness Instructor Course at Rio Salado Community College.
Lastly, Dr. Brown’s research is focused on how exercise affects the human body. His last research project “The effect of short term supervised functional resistance exercise on children’s physical fitness” (JSCR-08-2527) substantiated the protocol used in his Kid’s Underground program that has been recognized by the State of Wisconsin. His protocols use exercise to “bridge the gap between healthcare and fitness”. Currently, Dr. David’s coach development project “Passion for Achievement: The competencies of athlete directed training” has been accepted by the International Coaches Enrichment Certification Program (ICECP).
James Jones II, BS, MFP, CSCS
DIRECTOR OF MEDICAL FITNESS
James Jones received his BS of Exercise Science from Virginia Commonwealth University. He is a Medical Fitness Practitioner, completed his CSCS, ACSM Exercise is Medicine Credential, and NASM CPT. Before learning of his passion and proficiency in pathophysiology and kinesiology, he studied engineering at a Governor’s School for Engineering and his first two years of college. This unique blend of knowledge has made him a highly-respected and sought after professional in the health and wellness field for 10+ years as a personal trainer, fitness director at a fortune500 company, and health educator.
His desire to teach patients how to regain power over their health has led him to seek out a way to integrate medical fitness into the healthcare system. With his blend of IQ and EQ, James is able to educate and empower patients and professionals alike to develop the innate desire to create change.